As a Marketing Manager at Stanbic IBTC Bank plc, I coordinated a communication strategy for launching a new financial product for small and medium-sized enterprises (SMEs). Key steps included:
1. **Audience Identification**: Targeted internal teams and external partners.
2. **Communication Plan**: Developed a plan with timelines, key messages, and feedback mechanisms.
3. **Kick-off Meeting**: Organized to present product facts and encourage