Summarize and shorten it Certainly! As a Marketing Manager at Stanbic IBTC Bank plc, I often needed to communicate important information to various stakeholders, including our team, senior management, and external partners. **Example: Launching a New

As a Marketing Manager at Stanbic IBTC Bank plc, I coordinated a communication strategy for launching a new financial product for small and medium-sized enterprises (SMEs). Key steps included: 1. **Audience Identification**: Targeted internal teams and external partners. 2. **Communication Plan**: Developed a plan with timelines, key messages, and feedback mechanisms. 3. **Kick-off Meeting**: Organized to present product facts and encourage discussion, utilizing visual aids. 4. **Follow-up Communication**: Sent a detailed email summarizing key points and roles, along with FAQs for clarification. 5. **Continuous Engagement**: Held weekly updates and created a shared online workspace for resources and ideas. This approach led to a successful product launch with strong market reception. --- In my role as Sales Manager at ARM Pension, I addressed communication gaps before launching a new pension product for young professionals. **Steps Taken**: 1. **Training Materials Preparation**: Developed an engaging presentation covering unique selling propositions (USPs) and target needs. 2. **Interactive Workshop**: Held a half-day session with cross-departmental participation for a comprehensive understanding. 3. **Engaging Techniques**: Employed storytelling, role-playing, and open discussion to enhance learning. 4. **Feedback Mechanism**: Conducted a session for gauging understanding and clarifying uncertainties. 5. **Follow-up Support**: Set up a chat channel for ongoing questions and shared success stories. **Result**: The sales team felt more confident, leading to a 25% increase in sales pipeline within two months. This experience reinforced the importance of effective, engaging communication in driving team performance and product success.