Another scholar you might consider for research related to eco-friendly packaging and consumer behavior is:
Thøgersen, J. (2010). Pro-environmental purchasing in the 21st century: The role of social influence in consumer behavior. *Journal of Consumer Policy*, 33(2), 119–139. https://doi.org/10.1007/s10603-010-9125-7.
This study explores how social factors influence consumers' environmentally friendly purchasing decisions, which can