Osei-Boateng, C., & Coetzee, J. (2018). A study of the impact of consumer awareness campaigns on the usage of green packaging: Evidence from Ghana. International Journal of Retail & Distribution Management, 46(12), 1280–1300. https://doi.org/10.1108/IJRDM

You might consider adding the following scholarly article to your research on consumer awareness campaigns and green packaging: Peattie, K., & Crotty, S. (2018). Green Marketing: A brief history and future directions. *Journal of Strategic Marketing*, 26(1), 1-18. https://doi.org/10.1080/0965254X.2017.1340456. This article discusses the evolution of green marketing and its implications for consumer behavior, which could complement your understanding of consumer awareness in the context of green packaging. Update (2024-09-12): For a complementary perspective on the impact of consumer awareness campaigns on sustainable practices, you might consider the following scholarly work: Pérez, M. P., & Rodríguez del Bosque, I. (2013). The role of consumer trust in the relationship between corporate social responsibility and loyalty. *Journal of Business Ethics*, 118(3), 317-327. https://doi.org/10.1007/s10551-013-1962-6. This paper examines how consumer trust, influenced by CSR initiatives, can impact consumer behavior and loyalty, which ties into the themes of consumer awareness and sustainable practices.