Thami is an aspiring entrepreneur who wants to open a trading forex company. He is passionate about the success of his business. Which one of the following is NOT a factor to consider when setting his business objectives? a. time-bound b. am

The correct answer is **b. ambitious**. While having ambitious goals can be motivating, the primary factors to consider when setting business objectives typically include being time-bound, measurable, and achievable (often encapsulated in the SMART criteria: Specific, Measurable, Achievable, Relevant, Time-bound). Ambition is subjective and not a necessary criterion like the others.