Simulation: Prepare an ADR report

# ADR Report ## Title: Implementation of a New Customer Relationship Management (CRM) System ### Status Proposed ### Context The current Customer Relationship Management (CRM) system used by the sales department is outdated and lacks essential features required to efficiently manage customer interactions and sales processes. As a result, the sales team is experiencing challenges in tracking leads, managing customer data, and executing follow-ups effectively. The aim is to improve sales productivity and customer satisfaction through the implementation of a modern CRM system. ### Decision The decision is to select and implement a new CRM system, "SalesForce", as the primary tool for managing customer relationships. This solution was chosen after evaluating several alternatives based on features, pricing, integration capabilities, and user feedback. ### Consequences - **Improved Efficiency**: The sales team will benefit from automation of repetitive tasks, leading to increased focus on selling activities. - **Enhanced Analytics**: The new system provides robust reporting and analytics features for better decision-making. - **User Training**: A training program will be necessary to onboard all staff to the new system, which may require additional time and resources. - **Migration Challenges**: Data migration from the old system to SalesForce may present challenges, requiring careful planning and execution. - **Ongoing Costs**: The subscription model may lead to ongoing costs which must be accounted for in the departmental budget. ### Alternatives Considered 1. **Continuing with the Current CRM**: This solution would have meant maintaining the existing system, which would likely continue to hinder sales performance. 2. **Implementing Alternatives like HubSpot or Zoho CRM**: Other systems were assessed but ultimately deemed less favorable based on user experience and specific feature requirements. 3. **Custom Development**: Building a custom CRM solution could meet our specific needs, but this option would significantly increase costs and project duration. ### Notes - The decision will require the support of both IT and the sales department to ensure a smooth transition. - Stakeholders should be engaged early to gather feedback and address concerns about the new system. - A project timeline and budget will be drafted to manage the implementation process effectively. --- This report serves as an official record of the decision-making process regarding the selection of a new CRM system and will guide future project activities and resource allocation.