Artificial Intelligence
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Ranking tests are used in consumer sensory testing to determine consumer preference. What type of scale is used in ranking? Group of answer choices Ratio Interval Ordinal Nominal


In ranking tests used in consumer sensory testing, the type of scale used is **Ordinal**. This is because the rankings indicate an order of preference or preference level (e.g., first, second, third), but do not specify the magnitude of differences between the ranks. Update (2024-09-02): In consumer sensory testing, ranking tests typically use an ordinal scale. An ordinal scale allows respondents to arrange items according to their preference or perception, indicating a relative order or ranking among the items. However, it does not provide information about the magnitude of differences between the ranks. For example, if a consumer ranks three different products as 1st, 2nd, and 3rd, we know their order of preference, but we cannot determine how much they preferred one product over another.