Phineas Magoro, the sales manager at Pickitup Wholesalers, plans to increase the expenditure on advertising by 15% over the next two years. Nevertheless, the marketing manager at the company is planning to cut the marketing department’s budget starting fr

Phineas’ goal does not meet the requirements of a SMART goal, as it is not **c. strategic**. While the goal may be specific, measurable, and time-bound (increase expenditure by 15% over two years), it conflicts with the marketing manager's plan to cut the budget, indicating that it may not be aligned strategically with the overall company objectives.