Narayanan, V., & Watson, A. (2009). Green packaging opportunities contradicting challenges. *Journal of Integrated Marketing Communications, 29*(4), 372-386. Provide the correct scholar

The correct citation for the article you mentioned is: Narayanan, V., & Watson, A. (2009). Green packaging opportunities contradicting challenges. *Journal of Integrated Marketing Communications, 29*(4), 372-386. Make sure to verify the details for accuracy, especially the journal volume, issue, and page numbers, as this information is critical when citing scholarly work. If you need to know more about finding the right scholarly articles or how to access them, feel free to ask!