make this statement an abstract; Tourism is a complex system that benefits both visitors and the host destination. It provides visitors with an opportunity to explore new places, immerse themselves in different cultures, and enjoy recreational and educati

**Abstract** Tourism is a multifaceted system that fosters reciprocal benefits for both visitors and host destinations, offering opportunities for cultural immersion, recreational activities, and educational experiences for travelers while enabling host communities to showcase their heritage and achieve economic gains. In Region 12 (SOCCSKSARGEN), despite its rich natural beauty, cultural heritage, and historical landmarks, tourism potential remains significantly untapped. The region faces critical challenges, including inadequate infrastructure and services designed to introduce and guide tourists effectively. The absence of central tourist information hubs and visitor centres limits access to essential information regarding local attractions and accommodations. Additionally, the lack of an intermodal terminal at key entry points, such as the regional airport, complicates transportation coordination for tourists, resulting in unreliable transit options and confusion regarding schedules and routes. Addressing these infrastructure gaps is crucial for enhancing the tourism experience and maximizing the benefits for both visitors and the host community in Region 12.