what is the difference between the people as media and people in media

The phrases "people as media" and "people in media" refer to different concepts regarding the role of individuals in the context of communication and information dissemination. ### People as Media - **Definition**: This refers to the idea that individuals or everyday people can serve as their own media outlets. With the advent of social media, blogging, vlogging, and other forms of personal broadcasting, people create, distribute, and share content independently. - **Characteristics**: - Empowerment: Individuals can share their perspectives, stories, and information without the need for traditional media gatekeepers. - Democratization of Information: Anyone with internet access can share news and opinions, contributing to a pluralistic media landscape. - Peer-to-Peer Communication: This model emphasizes horizontal communication and allows for diverse voices and narratives, not just those of established media professionals. ### People in Media - **Definition**: This phrase generally refers to individuals who work within established media organizations, such as journalists, broadcasters, and producers. It focuses on the role of professionals in the media industry. - **Characteristics**: - Professionalism: Individuals working in media often have training and experience in journalism, storytelling, and information curation. - Gatekeeping: Media professionals typically have editorial oversight and play a role in determining what information is published or broadcasted. - Institutional Context: This concept is linked to traditional media infrastructures, such as newspapers, television, and radio, where individuals are part of a larger organization. ### Summary In essence, "people as media" emphasizes the role of individuals as content creators and disseminators in a decentralized environment, while "people in media" highlights the professional roles of individuals within established media institutions. Both concepts reflect the evolving landscape of communication in the digital age.