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Tetteh, E. S., Boadi, R. M., Debrah, P. K., & Asamoah, M. K. (2018). Exploring consumer behavior towards green packaging: A study in a developing economy. *Management Research Review, 41*(1), 24-42. Provide another scholar for the research


You might consider citing the work of **Parguel, B., Guerrero, S., & Lombart, C. (2011)**, who published a relevant article on consumer behavior and green marketing. Their research could complement your study by providing additional insights into the motivations and preferences of consumers regarding sustainable practices and packaging. Here’s the full citation: Parguel, B., Guerrero, S., & Lombart, C. (2011). Carrot or stick? The role of green messages in the consumer and product relationship. *Journal of Brand Management, 18*(4-5), 236-251. This article discusses consumer responses to green marketing strategies, which may enrich your exploration of consumer behavior towards green packaging in developing economies.