Yamoah, F. A., Amoah, J. E., & Schmidt, S. (2018). Understanding the willingness to purchase environmentally friendly packaging in Ghana: The moderating role of knowledge and attitude. *Journal of Cleaner Production, 196,* 1122-1133. Provide another schol

A potential scholar you could consider for research related to environmentally friendly packaging and consumer behavior is: **Peattie, K. & Crane, A. (2005).** "Green marketing: Legend, myth, or prophesy?" *Qualitative Market Research: An International Journal, 8*(4), 357-370. This paper discusses the concepts and challenges of green marketing, which may complement your focus on environmentally friendly packaging and the psychological factors influencing consumer behavior.