Stankova, M., & Voikova, E. (2020). The impact of eco-friendly packaging on consumer behavior in Bulgaria. Sustainable Development and Green Economy, 3(2), 19–31. https://doi.org/10.1108/SDGE-02-2020-0015. Provide another scholar for the research

Another scholar you might consider for research related to eco-friendly packaging and consumer behavior is: Thøgersen, J. (2010). Pro-environmental purchasing in the 21st century: The role of social influence in consumer behavior. *Journal of Consumer Policy*, 33(2), 119–139. https://doi.org/10.1007/s10603-010-9125-7. This study explores how social factors influence consumers' environmentally friendly purchasing decisions, which can complement the research by Stankova and Voikova.