Which one of the following represents the most important objective of a business plan? a. It identifies and describes the nature of the business opportunity or new venture. b. It presents a written plan on how the entrepreneur plans to exploit

While all the options listed are important facets of a business plan, the most important objective is typically: **b. It presents a written plan on how the entrepreneur plans to exploit an opportunity.** This option encapsulates the essence of a business plan by emphasizing the entrepreneur's strategic approach to taking advantage of identified opportunities, which is crucial for attracting investors, guiding operations, and ensuring a focused direction for the business.