*2. You have a new product that's slightly more expensive but offers more features. How do you approach this with a customer? a) Understand their budget and suggest the product if it aligns. b) Highlight the advanced features and how they're worth the e

When approaching a customer regarding a new product that is slightly more expensive but offers more features, the best strategy would be: **b) Highlight the advanced features and how they're worth the extra cost.** This option allows you to focus on the added value the product provides, emphasizing the benefits and improved experience the customer will gain from the features. It helps the customer understand why the investment is justified and how it may serve their needs better in the long run. Additionally, a combination of options may also be beneficial—such as understanding their budget (option a) and ensuring customer satisfaction (option c)—to tailor your pitch effectively.