In 300 words provide Answers to the following questions: 1. Factors Influencing Reputation: Identify and discuss the key factors that influence corporate reputation. 2. Reputation Measurement: What methods and tools can be used to measure corp

### 1. Factors Influencing Reputation Corporate reputation is shaped by several key factors including product quality, customer service, transparency, and ethical behavior. Quality of products and services directly impacts customer satisfaction and loyalty. Customer service responsiveness also plays a vital role, as positive interactions foster trust. Transparency in policies and decision-making builds credibility, while ethical behavior enhances public perception. Additionally, media portrayal, stakeholder relationships, and social responsibility initiatives further influence reputation, as public sentiment can shift dramatically in response to corporate actions. ### 2. Reputation Measurement Methods for measuring corporate reputation include surveys, social media analytics, media analysis, and reputation indices. Surveys, such as those conducted by Reputation Institute, gauge stakeholder perceptions, enabling organizations to identify strengths and weaknesses. Social media analytics provide real-time sentiment analysis, capturing public opinion but may lack comprehensive context. Media analysis measures coverage volume and sentiment, yet it can be biased by sensational reporting. Reputation indices, like the Fortune World’s Most Admired Companies, provide benchmarks but may reflect subjective criteria. Each method has strengths, such as quantitative data and speed, but also limitations, particularly regarding depth and context. ### 3. Communication Strategies To enhance corporate reputation, organizations can employ strategies like proactive public relations, transparent communication, storytelling, and engaging with stakeholders. Proactive PR involves managing narratives to address issues before they escalate, while transparent communication fosters trust. Storytelling helps humanize the brand, making it more relatable and memorable. Engaging stakeholders, whether through social media or direct communication, allows for genuine dialogue, thereby reinforcing positive relationships and reputation. ### 4. Corporate Social Responsibility (CSR) CSR significantly contributes to building and maintaining corporate reputation by aligning business practices with societal values. Engaging in sustainable practices, philanthropy, and ethical labor policies enhances public perception and stakeholder loyalty. Consumers increasingly prefer brands that demonstrate social responsibility, making CSR not just an ethical choice but a strategic one. A strong CSR program reflects positively on the organization, fostering goodwill and encouraging long-term success through positive public perception.