Develop 2 hypothesis from the research topic effect of green packaging on consumer behavior

Certainly! Here are two hypotheses related to the research topic of the effect of green packaging on consumer behavior: ### Hypothesis 1: **H1: Consumers are more likely to choose products with eco-friendly packaging over conventional packaging when they perceive the brand as environmentally responsible.** *Rationale:* This hypothesis suggests that the perceived environmental responsibility of a brand influences consumer choices, where green packaging serves as a signal of the brand's commitment to sustainability. If consumers view a brand positively due to its green practices, they may be more inclined to purchase its products. ### Hypothesis 2: **H2: The use of green packaging increases consumers' willingness to pay a premium price for products compared to those with traditional packaging.** *Rationale:* This hypothesis posits that consumers value eco-friendly attributes and are willing to invest more in products that offer sustainable packaging. It suggests that green packaging can positively affect the perceived value of a product, leading to increased purchase intention and a higher price elasticity in favor of sustainably packaged goods. These hypotheses can be tested through surveys, experiments, and analysis of consumer purchase behavior to understand the impact of green packaging on consumer preferences and willingness to pay.