Behaviour 2 – Communicating and Influencing Q: Can you give me an example of a time when you communicated with a person or group of people to share information? Marketing manager in Stanbic IBTC Bank plc

Certainly! As a Marketing Manager at Stanbic IBTC Bank plc, I often needed to communicate important information to various stakeholders, including our team, senior management, and external partners. **Example: Launching a New Financial Product** When we were preparing to launch a new financial product aimed at small and medium-sized enterprises (SMEs), I coordinated a communication strategy to ensure all relevant parties were informed and aligned. 1. **Identifying the Audience**: I identified key stakeholders, including our internal marketing team, the sales department, product development, and external partners such as technology providers and advertising agencies. 2. **Creating a Communication Plan**: I developed a comprehensive communication plan that included timelines, key messages, and the channels to be used. This plan outlined what information needed to be shared, when it should be communicated, and the feedback mechanisms in place. 3. **Hosting a Kick-off Meeting**: I organized a kick-off meeting to present the new product's features, benefits, and target audience. During this session, I encouraged questions and discussions to ensure everyone was on the same page. I used visual aids like slides and product demos to illustrate key points, making the information more accessible. 4. **Follow-up Communication**: After the initial meeting, I sent out a detailed email summarizing the discussion points, the product’s unique selling propositions, and specific roles for each team member. I also provided FAQs to address common queries and encourage feedback. 5. **Continuous Engagement**: Leading up to the launch, I held weekly check-ins to monitor progress and provide updates. I created a shared online workspace where team members could access necessary resources and share their insights, fostering an environment of collaboration and transparency. **Outcome**: This coordinated approach to communication ensured that all stakeholders felt informed and engaged, leading to a successful product launch. The team was well-prepared, which resulted in a strong market introduction and positive feedback from customers. This experience reinforced the value of effective communication and collaboration in driving successful marketing initiatives.