The research analyzing the impact of green packaging on consumer behavior has yielded interesting results, particularly in examining how gender influences these behaviors. The independent samples t-test conducted on male and female responses revealed that the mean score for males (M = 20.68, SD = 3.14) was slightly higher than that of females (M = 20.05, SD = 3.56). However, this difference was not statistically significant (t(198) = 1.307, p =