You can consider referencing the following scholar for your research on sustainable packaging and its impact on consumer behavior:
**Venkatesh, A., & Mankelow, S. (2020). The Influence of Eco-Friendly Packaging on Consumer Purchase Intentions: A Comprehensive Review. *Journal of Business Research, 113*, 47-55.**
This article explores the relationship between eco-friendly packaging and its effect on consumer purchasing decisions, complementing