In the UK, Value Added Tax (VAT) is typically included in the price of goods sold through Amazon and other retailers. There are no legitimate ways to completely avoid VAT on purchases unless the following circumstances apply:
1. **Exempt Items**: Some items may be exempt from VAT. For instance, certain types of books and children's clothing do not incur VAT.
2. **Reseller Discounts**: If you're a business, you might be eligible to reclaim VAT