1. **Post-Pandemic Market Recovery**
The UK fitness sector is displaying signs of revival following the effects of the COVID-19 pandemic, with the total number of gyms and fitness facilities surpassing pre-pandemic levels, signaling a rebound in the appetite for fitness services.
2. **Financial Challenges**
Even with the recovery, financial hurdles persist as a major obstacle. The current cost-of-living crisis has prompted 54% of individuals