African Destination Hotels has invested heavily in projects in Ghana, Ethiopia, Kenya and Mozambique and continues to look for opportunities to add to their businesses in other regions to expand their market offering. This is an example of a _____________
This is an example of a **b. diversification** corporate growth strategy.
Diversification involves expanding into new markets or products to increase growth opportunities, which is what African Destination Hotels is doing by investing in various African countries.
Update (2024-11-07):
This is an example of a **b. diversification** corporate growth strategy.
Diversification occurs when a company expands its operations into new markets or products, which in this case is reflected in African Destination Hotels investing in projects across different countries in Africa.